UX Content Strategy – Communication Design

Catalogue index: EITT/78

  • In stock
  • Delivery: free
  • Dedicated training:
  • Producer:
  • Training level:
    • Zaawansowany
  • Type of training:
    • stacjonarne
PLN1,950.00 net / particip. PLN19,500.00  net for 1 workshop PLN2,398.50 gross incl. 23% VAT / particip.

product- line 1

Features

Features
Additional materials:
  • Materiały szkoleniowe ; certyfikat ukończenia
Certification:
  • TAK
Dedicated training:
Number of training hours:
  • 16
Producer:
Training language:
  • polski
Training level:
  • Zaawansowany
Type of training:
  • stacjonarne

Description

Company Description

EITT is a leading provider of IT and business training in Poland with over 15 years of experience. We specialize in modern technologies, management methodologies, and professional skills development.

Training Description

This professional training focuses on a strategic approach to content design in digital products. During intensive workshops, participants will learn methods for creating effective user communication, principles of content architecture design, and techniques for writing texts for various digital channels. The program combines theory with practice, allowing participants to work on real examples and case studies. Classes are conducted in a workshop format with an emphasis on the practical application of acquired knowledge.

Who the Training is For
  • UX specialists interested in content design
  • Content designers and copywriters
  • User interface designers
  • Product managers responsible for communication
  • Digital marketing specialists
  • UX writers starting their careers
  • Digital content editors
Goals

Mastering a strategic approach to content in digital products for better UX and conversion.

Benefits
  • Knowledge of methods for creating effective content strategies for digital products.
  • Practical knowledge of information and content architecture design.
  • Ability to create user-oriented texts.
  • Understanding the role of content in shaping user experiences.
  • Ability to plan and execute content projects.
  • Knowledge of techniques for researching and optimizing content.
  • Ability to measure the effectiveness of digital communication.
Training Program

Basics of Content Strategy:

  • The role of content in user experience
  • User-oriented communication design
  • Analysis of audience information needs
  • Creating personas and content maps

Designing Content Architecture:

  • Organization and hierarchy of information
  • Planning information pathways
  • Designing navigation and labeling
  • Mapping content flow

Creating Effective Content:

  • Principles of writing for digital media
  • Designing microtexts and UX writing
  • Adapting style to the communication channel
  • Testing content effectiveness

Content Management:

  • Processes for creating and updating content
  • Content management systems
  • Measuring communication effectiveness
  • Content optimization and iteration
Duration

2 days (16h)

Price Includes
  • Training materials in electronic form
  • Certificate of completion
  • Access to the e-learning platform (30 days)
  • Trainer support after the training

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