GA4 and Looker Studio in Practice Training

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Google Analytics 4 (GA4) and Looker Studio are tools for tracking user behavior and creating reports that support decision-making. GA4 offers advanced analytics but has a less intuitive interface and limitations. Looker Studio allows for clear data visualization and the creation of customized dashboards. The workshop will help effectively combine both tools, maximizing their potential, with exercises tailored to your company's needs.

• for individuals with little experience in GA4 or Looker Studio who want to learn them from a practical perspective
• for those who are just implementing analytics in their business and want to do it well.
• for participants who want to understand how to draw specific conclusions from data
• for employees who want to create reports that are understandable for the entire team
• for data engineering experts and data scientists who want to learn these two key tools in online marketing.

• You will learn to navigate reports in GA4 efficiently, personalizing the tool's appearance
• You will learn to analyze data and conduct data exploration
• You will learn to use Looker Studio for data visualization
• You will learn to optimally select tools for current analytical needs
• You will learn to independently use GA4 and Looker Studio
• You will receive the necessary tools for independent work

• Day 1
  1.1. Basics of Looker Studio

  • Introduction to Looker Studio

  • Setting up the work environment

  • Adding data sources
    1.2. First Looker Studio report

  • Preparing data in Google Sheets

  • First report from Google Sheets
    1.3. Basics of GA4

  • Introduction to GA4

  • GA4 Audit (participants will receive ready-made tools in the form of a report in Looker Studio)

  • Interpreting audit results
    1.4. Exercises on templates in Looker Studio

  • Overview of ready-made templates

  • Working on an e-commerce template

  • Working on a UX template

  • Modifying templates

  • Exercises

• Day 2
  2.1. Personalizing GA4

  • Introduction to GA4 reports and exploration

  • Configuring reports, expanding the report view in GA4

  • Segmenting traffic

  • Alerts and notifications
    2.2. Attribution modeling

  • Exercises on attribution models
    2.3. Exploring data

  • Exercises on each type of exploration

16 h/2 days

• Certificate of completion
• Monthly access to the training recording (in case of online format)
• Customization of the training program to the client's needs