From Analyst to Strategist – Using Data to Create Strategic Plans

EITT is a leading provider of IT and business training in Poland with over 15 years of experience. We specialize in modern technologies, management methodologies, and professional skills development.

The training focuses on developing skills for creatively utilizing data in the process of creating business strategies. The program introduces participants to the world of advanced data analysis, teaching how to extract strategically significant information from the abundance of available data. During the workshops, participants learn methods for overcoming cognitive and analytical barriers, allowing for the formulation of unconventional conclusions that go beyond obvious observations. The sessions combine theory with practice, offering concrete tools for implementation in daily work.

• Directors and managers of sales departments
• Directors and managers of marketing departments
• Owners of small and medium-sized enterprises
• Researchers
• Project managers
• Individuals interested in enhancing their data analysis skills related to business development

To develop skills for strategic use of data in making business decisions.

• Developing skills for constructive data analysis and formulating strategic questions leads to a better understanding of business needs.
• Learning advanced methods for enhancing creative potential translates into greater efficiency in individual and team work.
• Deepened understanding of analytical processes occurring in the brain allows for conscious use of one's creative potential.
• Practical knowledge of creative data analysis techniques enables precise definition of strategic goals for the team and organization.
• Awareness of typical errors in data analysis leads to making more accurate business decisions.

Day 1

Module 1 – Thinking through a web – brain function and analytical processes

• – Lateral thinking
• – Cognitive shortcuts, heuristics
• – The brain and cognitive areas
• – Data – how does our mind analyze it?

Module 2 – Boxes and little boxes – methods of collecting and sorting data

• – Mind mapping
• – Mind maps – benefits and case studies
• – Principles of creating mind maps – 8 rules of mind mapping
• – Hierarchizing data using mind mapping – practical exercises

Module 3 – Techniques enhancing strategic thinking

• – Lotus flower
• – SCAMPER
• – Ishikawa diagram
• – Disney method
• – Case studies – application in analytical-strategic work

Day 2

Module 4 – Areas of creative thinking blockages in strategic analysis

• – Errors in analyses and their consequences
• – Blockages of optimistic and pessimistic thinking in data analysis
• – Emotions and reason in analytical thinking
• – DeBono's six thinking hats method – case study

Module 5 – Methods for making creative strategic decisions

• – Risk assessment
• – Assessment of strategic business needs
• – Stimulating creativity in teams

Module 6 – Light bulb moment – simulation game

• – Case study where participants will have the opportunity to use new tools and methods of creative data analysis
• – Trainer's tips on the decisions made

2 days (16h)

• Training materials in electronic form
• Certificate of completion
• Access to the e-learning platform (30 days)
• Trainer support after the training