AI in Marketing Training

Infoshare is the largest tech community in CEE and the organizer of the leading tech conference in Gdańsk. It connects startups, investors, corporations, and innovation enthusiasts. It promotes entrepreneurship, knowledge sharing, and networking. Through events, competitions, and programs, it supports the development of the tech ecosystem in Poland and the region.

Artificial intelligence is increasingly supporting marketing activities. The goal of the training is to familiarize participants with the basics of artificial intelligence, its application in the field of marketing, with a particular emphasis on specific, practical examples of using AI-based tools to create multimedia content. No specialized knowledge is required for the training. It is aimed at individuals at various levels of advancement.

• The training is intended for marketing specialists and anyone interested in using artificial intelligence in this area.

Participants will gain knowledge about the basics of artificial intelligence, understand the benefits of automating marketing work with the help of AI, and learn how to use AI-based tools to create multimedia content more effectively and achieve marketing goals.

• ARTIFICIAL INTELLIGENCE
   • Explanation of key concepts and presentation of tools
   • Benefits
   • Threats

• DEVELOPING MARKETING STRATEGY USING AI
   • Creating a marketing strategy from scratch
   • Competitor analysis
   • Data analysis
   • Measuring the effectiveness of the strategy

• CREATING MULTIMEDIA CONTENT USING AI (TOOLS AND PRACTICAL EXAMPLES)
   • Text
   • Graphics
   • Audio
   • Video

• CREATING WEBSITES

• SUPPORTING SEO ACTIVITIES WITH AI

• DISCUSSION ON THE FUTURE OF AI IN MARKETING

• QUESTIONS AND ANSWERS

8 hours / 1 day