DIMAQ Basic Academy online (ENG)

The Employers' Association of the Internet Industry IAB Poland is an organization that brings together around 250 of the most important companies in the Polish internet market, including the largest internet portals, media houses, interactive agencies, technology companies, and advertisers. Its goal is to educate the market on the use of the internet as an effective tool for conducting business and marketing communication. It promotes e-marketing and advertising solutions and creates and implements industry quality standards.

The DIMAQ Basic Academy is an intensive online training course designed for individuals starting their careers in digital marketing and specialists seeking organized knowledge about e-marketing. The course includes 20 hours of live sessions conducted by experienced trainers. The program focuses on providing practical foundations of digital marketing: participants will learn marketing terminology, planning and executing online strategies, basics of website design, effective communication and promotion online, SEM, SEO, email and video marketing, social media, content marketing, e-commerce, mobile marketing, and legal aspects of online activities. The training combines lectures, case study analysis, practical exercises, and quizzes. Upon completion of the course, participants are prepared to take the DIMAQ Basic exam, confirming competencies in 12 key areas of digital marketing. The DIMAQ Basic certificate is a formal recognition of knowledge and a distinguishing feature in the job market, opening the way for further development in the e-marketing industry. The training is conducted online (8 sessions of 2.5 hours each). After completion, participants can take the certification exam, valid for 2 years.

The DIMAQ Basic training is intended for individuals starting work in digital marketing, marketers expanding their competencies, specialists from traditional media transitioning to online, and anyone who wants to organize their knowledge and confirm their competencies with a certificate. It is also suitable for students, entrepreneurs, and individuals changing careers.

The DIMAQ Basic Academy prepares participants to conduct activities in the field of internet marketing related to building promotional strategies and tactical online actions, optimizing websites for advertising campaign activities, and measuring the effectiveness of online advertising campaigns. Participants, knowing the profile of internet users and the online advertising market, will select types of campaigns, online advertising tools, and plan budgets. The training also prepares participants for the DIMAQ Basic exam.

Participants gain organized, up-to-date knowledge in 12 key areas of e-marketing and practical skills in planning and executing online campaigns. The training enables professional development, providing an opportunity for a successful start to a career or strengthening one's position in digital marketing.

The training program for the DIMAQ Basic Academy consists of 2.5-hour sessions.
The training is divided into thematic modules:

Day 1: Introduction to Digital Marketing
– basic concepts
– development of the internet
– discussion of the DIMAQ exam
– key terms and models of online marketing

Day 2: Strategy and Planning of Marketing Activities
– building a strategy
– setting goals
– target group
– advertising brief
– cooperation with agencies
– creative concepts

Day 3: Email Marketing
– creating a strategy
– acquiring recipients
– designing mailings
– optimizing results
– marketing automation

Day 4: Search Engine Marketing (SEM)
– principles of search engines
– SEO copywriting
– SEO trends
– Google Ads
– campaign optimization

Day 5: Display Advertising, Programmatic, and Content Marketing
– advertising formats
– media buying models
– content marketing
– native advertising
– measuring effectiveness

Day 6: Social Media and Video Advertising
– strategies for presence in social media
– advertising formats
– measuring campaign effectiveness in social media
– video communication

Day 7: Internet Analytics and E-commerce
– basics of Google Analytics
– key reports
– analytical tools
– key elements of e-commerce strategy

Day 8: Mobile Marketing, User Experience, and Law on the Internet
– mobile advertising
– designing responsive websites
– UX
– copyright
– data protection
– regulations regarding e-marketing

Each session combines lectures, practical exercises, quizzes, and case studies, allowing participants to acquire theoretical knowledge and skills necessary for effective work in digital marketing and preparation for the DIMAQ Basic exam.
The training is conducted by experienced trainers specializing in practical aspects of internet marketing.

The training lasts 20 hours - 8 sessions of 2.5 hours each.

Participation in the training, electronic materials, certificate of completion, trial exam, and one-time attempt at the exam.